Meet the Founder
My love for Western style began when I was a little girl. I was always drawn to turquoise and the confidence that Western fashion represents. As I grew older, I realized that many of the pieces I loved came with price tags that made them feel out of reach.
That’s why I created Outlaw Woman.
I wanted to build a boutique where everyone can find beautiful, Western inspired pieces that make them feel confident, unique, and empowered without the luxury price tag. I believe fashion should be a way to express who you are, embrace your individuality, and feel confident in your own skin.
Outlaw Woman is about embracing your individuality, breaking the rules that don’t serve you, and wearing what makes you feel like the best version of yourself. Whether you’ve loved Western style your whole life or you’re just discovering it, there’s a little outlaw in all of us.
Thank you for supporting my dream. I hope Outlaw Woman helps you embrace your inner outlaw, express your unique style, and wear your confidence with pride.
Why We Started
At our boutique, we believe fashion is more than clothing it's a statement of confidence, individuality, and strength.
We started this boutique with one purpose: to empower everyone to embrace their inner outlaw. The "outlaw" isn't about breaking rules it's about breaking expectations. It's about having the courage to be yourself, stand out from the crowd, and wear what makes you feel bold, confident, and unapologetically authentic.
Every piece we offer is chosen with the individual in mind, the person who leads with confidence, embraces their unique style, and isn't afraid to take up space. Whether you're dressing for everyday life or a special occasion, we want you to feel empowered every time you put on one of our pieces.
Our boutique is more than a place to shop. It's a community that celebrates fearless people who inspire others by simply being themselves. We believe every person deserves to feel beautiful, confident, and powerful in what they wear.
Be bold. Be confident. Be unapologetically you.
What We Stand For
Hard Work. We believe nothing worth having comes easy. We honor the dedication, grit, and determination that people show every day whether they’re in the arena, on the ranch, at work, at home, or serving our country. We believe in respecting those who put in the hard work, make sacrifices, and show up with courage and purpose, no matter the path they choose.
People in the Western Industry. We’re proud to celebrate the people who keep the Western way of life alive. From ranchers and rodeo athletes to makers, dreamers, farmers, and everyday cowboys and cowgirls, we’re here to support the people who live, work, and breathe the Western lifestyle. We believe in celebrating those who lead with strength, confidence, authenticity, and a deep appreciation for the traditions and values that make the Western community so special.
Staying True to our Roots. Western isn't just a style it's a way of life. We believe in honoring tradition while embracing the next generation. Every piece we offer reflects the values of honesty, resilience, and the timeless spirit of the West.
- Grace Kohl, Founder of Outlaw Woman